For Immediate Release
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- New bimonthly publication schedule
- Special “bookazine” annual issue commemorating the best of big-game angling
- Heavier paper and wider format to showcase enhanced design
October 31, 2024 – WINTER PARK, FL – Bonnier LLC, publisher of Marlin magazine, has announced massive investments that will further strengthen Marlin’s position of leadership within the big-game fishing industry. Collectively, the investments will represent the most substantial enhancements to the magazine since its launch in 1982.
Beginning in January 2025, Marlin will feature a new publishing schedule that will include six bimonthly issues plus a seventh “bookazine” special issue in late 2025 commemorating the best of big-game angling. Every issue of Marlin will feature heavier cover stock and improved interior paper, as well as a wider trim size to showcase enhancements in editorial and design.
“Print remains a vibrant component of our audience strategy,” said David Ritchie, Marlin Group CEO. “In 2025, we’re improving everything about the magazine. Readers will feel the difference in the paper quality, and they’ll see the design enhancements that come with our wider trim size. With a consistent bimonthly schedule, our readers and clients can look forward to their issues with anticipation, enhancing the overall reading experience.”
“What these investments really reflect is a shift in mindset,” said Jack Vitek, Editor-in-Chief. “Marlin is not just a magazine that people subscribe to. It is the journal for a close-knit community of like-minded anglers, and our product needs to reflect that. Each issue needs to be a collectible keepsake that is showcased on every salon table. Everything we have in store for 2025 is borne out of that line of thinking.”
The commitment to reader experience extends beyond print. A new publishing schedule has also been developed to drive increased engagement and retention across all of the group’s digital channels, most notably email, where caps on send volume will ensure Marlin Group emails stand out in the in-box.
“For more than 40 years, Marlin has been at the center of all things big-game fishing, and the investments we’re making in 2025 reflect our continuing commitment to this passionate community,” Ritchie said.
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network, closely engaged with more than one million boat owners, anglers, captains and mates annually. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core operating unit of the US-based outdoor adventure company Bonnier LLC. Learn more at marlinmag.com and bonniercorp.com.
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