The Marlin Group Enhances Leadership Team
- Andrea Winters joins as Marketing Director
- Search underway for Editor-in-Chief
For Immediate Release
For inquiries, contact [email protected]
May 21, 2024 – WINTER PARK, FL – The Marlin Group, the world’s largest big-game fishing network, is enhancing its leadership team in pursuit of ambitious growth plans across all activities.
Andrea Winters, a seasoned marketing professional from Newport, North Carolina, joins The Marlin Group team as Marketing Director, reporting to Natasha Lloyd, Publisher and Vice President of Sales.
Winters comes to The Marlin Group with a portfolio full of related experience, having led marketing and social media campaigns for Gregory Poole Marine since 2019. Prior to that, she worked as a freelance marketing and social media specialist in support of Cat Marine, Winter Custom Yachts, the Big Rock Blue Marlin Tournament and other marine clients.
“Working in the sportfishing industry has never been a job for me,” said Winters. “It is a lifestyle and a life-long passion that chose me well before I chose it. I grew up immersed in this sport, and around people and vessels that sparked many dreams. Those dreams are now coming true as I join the Marlin team.”
Lloyd and Marlin Group CEO, David Ritchie, hand-selected Winters from a crowded field of applicants, based on the ideal mix of strategic and operational skills she brings to the table.
“With both a corporate and freelance background in the big-game fishing industry, Andrea is a home run for The Marlin Group,” Lloyd said. “She knows how the business works, she knows how to speak to anglers and boat owners in an authentic way, and she has a brain full of great ideas to help us and our clients elevate our brands. I am excited to watch her succeed in her position in the coming months and years.”
Meanwhile, The Marlin Group is also seeking a new Editor-in-Chief who can lead a multichannel content strategy across all group franchises and activities.
“We’ve traditionally viewed content through the lens of the magazine first and foremost,” said Ritchie. “Going forward we’re seeking a content strategist who can help us develop a more integrated approach across all Marlin Group platforms. Tournaments and Expeditions are incredible content factories, and we’re in search of someone who can help leverage those opportunities, especially across our digital channels.”
Ritchie, who was editor of Marlin early in his career, will serve as interim EIC during the search.
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network reaching more than one million captains, anglers, mates and boat owners annually across a variety of touchpoints. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of the US-based outdoor adventure company Bonnier LLC.Learn more at marlinmag.com and bonniercorp.com.
- Published in Marlin
The 2024 Offshore World Championship a Success by Any Measure
Quepos, Costa Rica – April 14-19
This year’s running of the Costa Offshore World Championship in Quepos, Costa Rica was a huge success by any measure, with 42 teams from 24 countries and six continents competing to be named the globe’s Offshore Champion. The field of 198 anglers released 699 billfish over four days, averaging 16.7 billfish releases per team. The winning team, Marlin Rio from Brazil, released 33 sailfish for 6,600 points and the victory.
To win the OWC, competitors must best a field of anglers who are themselves champions, having qualified for attendance by winning or placing in a qualifying event within the prior year.
“The OWC truly is unique in this world,” Marlin Group CEO David Ritchie said to the assembled anglers on the event’s opening night. “You can’t buy your way here. You have to earn your way here. Each of you who are here today are champions already, and this week, one of you will fish your way to the top of this impressive field, a pinnacle achievement in big-game fishing.”
While Costa Rica is well-known for its vibrant culture, lush natural scenery and friendly locals—as well as the unrivaled excitement of its offshore fishing action—this Central American gem really pulled out all the stops for this year’s running. The Costa Rica Tourism Institute, Instituto Costarricense de Turismo, joined title sponsor, Costa, to host four days of head-to-head competition amid one of the most consistent billfish fisheries on the planet.
Once fishing commenced out of tournament host Marina Pez Vela each day, participants enjoyed a classic Costa Rican bite, with plenty of sailfish in the baits in virtually flat-calm tropical conditions. The fishing actually improved during each of the four days, with the fleet releasing 119 billfish on Day One, 124 on Day Two, 184 on Day Three and a whopping 272 on Day Four. For the tournament, there were 686 Pacific sailfish and 13 marlin released in four days of competition.
While Brazil has always fielded a strong contingent of teams for the Costa Offshore Championship, 2024 proved to be an exceptional one for the South American nation. Emerging victorious and representing the Iate Clube do Rio de Janeiro was the Marlin Rio team of Pedro Guimarães, Luis Felipe Guimarães, André Mattos, Alexandre Cabral and Alberto Lorenzo. Proving that consistency is a key component to victory, they steadily marched their way through the leaderboard. A slow start on Day One with just four sailfish releases led to an improvement on Day Two with six, then 11 more sails on Day Three. Saving their best effort for the final day, Marlin Rio vaulted to victory with 12 sailfish releases on the fourth and final day for a total of 6,600 points. In addition to a lifetime invitation to defend their title, tournament director Jennifer Dudas presented the team with gold Championship rings from VanMark Jewelry Designers and will also be the first team represented on the new OWC Perpetual Trophy, on permanent display at Marina Pez Vela.
In second place was another Brazilian entry, representing the Yacht Clube da Bahia. Hernani lopes de Sá Neto, Ricardo Uanus Balazeiro, Ricardo Harth Balazeiro, Breno Murai and Jose Roberto Martinez Do Canto combined to release 28 sailfish, good for 5,600 points. They brought home the prestige as well as armloads of trophies and prizes to their home port of Salvador, Brazil.
Finishing in third was the team representing the 2008 OWC Champions: Audrey Koocher, Matt McLean, Robert Collins and John Domanic. They released 26 sailfish and landed a 21.18-pound dorado for a total of 5,221.18 points. They also took home first place in the tournament’s new Billfish Release Points optional jackpot. With eight sailfish releases, Koocher was the event’s highest-scoring lady angler.
Representing the Spice Island Billfish Tournament, Adrian de Silva was the event’s top angler with one blue marlin and 15 sailfish releases, while Matthew Rose from the Sunshine Coast Game Fishing Classic weighed the heaviest dorado at 51.6 pounds. Christopher Spalding from the Bermuda Big Game Classic team landed the event’s largest yellowfin tuna at 92.6 pounds.
2024 Costa Offshore World Championship Sponsors
The Costa Offshore World Championship is sponsored by many industry-leading companies, including title sponsor Costa Sunglasses, The Marlin Group, Marina Pez Vela, Parador Nature Resort and Spa, Yeti, Salt Life, Garmin, King Sailfish Mounts, AFTCO, Flor de Caña, IGFA, Bodo Muche Studio-Foundry, Pacifico Travel Services, Seakeeper, Release Marine, 2Costa Rica Real Estate, VanMark Jewelry Designers, Coastal Carolina Cutting Boards, Starbrite, Penn, Guy Harvey, Big-T Lures, IWS ScaleMaster, Baby Je Creations and Adri Gyotaku Marine Life Prints.
- Published in Events
The Marlin Group Expands as the World’s Largest Big-Game Fishing Network
- David Ritchie takes the helm as Group CEO
- Expansion in Media, Tournaments, Expeditions and Advocacy
- Natasha Lloyd named VP Sales; Dave Morel joins as Sales Director;
- Capt. Jen Copeland named Marlin Expeditions Director
- marlinmag.com becomes digital hub for all activities
For Immediate Release
For inquiries, contact
[email protected]
February 14, 2024 – WINTER PARK, FL – Bonnier LLC, publisher of Marlin magazine, has announced organizational changes and investments that will significantly expand Marlin’s global footprint within the big-game fishing community.
Leading this expansion is David Ritchie, The Marlin Group CEO and former Marlin editor-in-chief.
“David Ritchie is the ideal person to lead The Marlin Group,” said Jens Mueffelmann, Executive Chairman of Bonnier LLC. “He has been connected to Marlin for more than 35 years—as its editor-in-chief, as a client, and in a variety of C-suite positions, helping to foster its success. He has fished our tournaments, has attended our expeditions and knows our clients. I have utmost confidence in his stewardship of the group.”
“To say that Marlin is close to my heart does not adequately capture the affection that I have for this brand,” Ritchie said. “To once again apply full focus to building on the Marlin Group’s already dominant position in the marketplace is incredibly gratifying and energizing. I am really proud of the team we’ve assembled, and have high confidence in our growth plans.”
Anchoring that team is Natasha Lloyd, recently appointed as Vice President, Sales.
“In her role as Publisher, Natasha has been the champion for Marlin for 27 years,” said Ritchie. “No one has their finger on the pulse of the offshore fishing industry like she does, and I’m thrilled Natasha will continue to drive expansion across all Marlin Group activities in her new role.”
Ritchie also recruited industry veteran Dave Morel to join The Marlin Group as Sales Director. Morel brings with him decades of experience as a sales executive within the marine category, having held leadership positions at boat dealerships, ad agencies, boat and engine manufacturers and several leading marine publications.
“Dave Morel joining the team is a huge development,” said Ritchie. “He is a pro, is well-respected by everyone in the industry, and was able to hit the ground running on Day One. I cannot imagine anyone better suited to help drive Marlin’s growth plans.”
Collectively, The Marlin Group—incorporating print and digital media, international fishing tournaments and global expeditions—reaches a half million boat owners, anglers, captains and mates annually.
Marlinmag.com has been relaunched to showcase all group initiatives under one umbrella. On this new site, users will find robust coverage of the big-game fishing boats, gear and destinations, along with updates on key issues impacting offshore fishing and the marine industry. The site will also serve as the key hub for Marlin Tournaments and Expeditions, where participants can register for upcoming events or gain access to live coverage of events in progress.
In 2024, The Marlin Group has aggressive growth plans across four core areas of focus:
Marlin Media
Marlin magazine, the big-game fishing authority for more than 40 years, will benefit in 2024 from enhancements in editorial, design and production values, ensuring that each issue is truly collectible. Digitally, focus will be applied to grow both digital audience and digital products. Sam White, an industry veteran with extensive experience in both media and tournaments, will continue to support growth initiatives as Editor-in-Chief.
Marlin Tournaments
The Marlin Group operates the Offshore World Championship in Costa Rica, the Bermuda Triple Crown, the Scrub Island Billfish Series in the British Virgin Islands, and the Los Cabos Billfish Tournament in Cabo San Lucas, Mexico. In 2024, Tournament Director Jennifer Dudas will focus on introducing further enhancements to these prestigious events while also expanding the group’s footprint in international tournaments.
Marlin Expeditions
The Marlin Group regularly hosts anglers on Marlin Expeditions across the globe, with stops in Costa Rica, Guatemala, Panama, Australia and other billfishing hotspots. In 2024, additional expeditions for both individual anglers and corporate partners will be added, providing increased access to the world’s best fishing grounds, set against a backdrop of skill development. Leading this expansion is Capt. Jen Copeland, recently appointed Director, Marlin Expeditions. Copeland is uniquely qualified for this position, given her two decades of experience as a professional sportfishing captain as well as previously serving as senior editor of Marlin magazine and lead instructor for Marlin Expeditions.
Marlin Advocacy
Marlin has a long history of advocacy for the conservation of billfish and other pelagic species. This year, The Marlin Group will become even more active in the campaign to conserve the fishery and industry, with innovative marketing programs that align corporate support with worthy educational, research and advocacy causes. Franki Krock, Marketing Director, will play a key role in developing these advocacy programs and partnerships.
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of Bonnier LLC, an outdoor-adventure company that fuels passion for fishing, motorsports and hunting.
Learn more at marlinmag.com and bonniercorp.com.
- Published in Marlin
Bonnier Sells Marine Media, Doubles Down on Outdoor Adventure
For Immediate Release
For inquiries, contact
[email protected]
October 24, 2023 – WINTER PARK, FL – Bonnier USA has sold its marine media division to Craig Fuller’s Flying Media Group. The transaction was announced today at the Fort Lauderdale Boat Show.
Bonnier’s media division publishes the nation’s leading portfolio of iconic marine brands with Yachting, Boating, Sailing World, Cruising World, and Salt Water Sportsman, produces the award-winning SFTV television series, and hosts the Sailing World Regatta Series.
“The sale of our marine media division marks our fifth transaction in shaping a group with full focus on experiential outdoor adventure,” said Jens Mueffelmann, Executive Chairman of Bonnier LLC. “Craig Fuller has vigorously transformed aviation media. He is the perfect new owner of our marine media division.”
Bonnier remains the owner and operator of Marlin magazine and its series of big-game fishing tournaments in Costa Rica, Bermuda, the Virgin Islands and Mexico, while also leading curated fishing expeditions to Australia, Panama and other top offshore fishing destinations. In its Motorsports & Outdoor division, Bonnier operates an extensive series of nationwide motorsports shows and hunting expos.
“Our mission of fueling the passion of outdoor enthusiasts is playing out well,” said David Ritchie, CEO of Bonnier LLC. “Bonnier’s revenues have grown by more than 50 percent in the last two years, and I am energized to double down further on offshore fishing, motorsports, and hunting.”
About Bonnier
Bonnier is an outdoor adventure company that fuels passion for offshore fishing, motorsports and hunting. Bonnier operates the world’s premier offshore fishing magazine, Marlin, and its series of big-game fishing tournaments and expeditions across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. In its Motorsports & Outdoor division, Bonnier operates a series of nationwide motorsports and hunting events, including the Super Sands Sports Show, Off-Road Expo and Open Season Sportsman’s Expo. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.
- Published in Corporate