For Immediate Release
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- Off-Road Expo shifts into high gear with a new home in Orange County
- Bigger, bolder and better—expanding the ultimate off-road truck experience
- Bonnier supercharges growth plans for all event franchises
February 20, 2025 – Bonnier LLC, operator of several national hunting and automotive consumer event properties, is making bold moves to elevate its event franchises in 2025. At the forefront of this transformation is the relocation of the nation’s premier off-road truck showcase, the Off-Road Expo. Moving from its longtime home in Pomona, Calif., the event is launching an exciting new chapter at the Orange County Fair and Event Center in Costa Mesa—promising a larger footprint with exciting new features for off-road enthusiasts.
“We’re not just relocating. We are reigniting ORE as an iconic brand,” said Tracy Feinsilver, the group’s Senior Vice President. “The OC Fairgrounds in Costa Mesa provides the perfect space for growth, enabling us to introduce new features and experiences that weren’t possible in the past. This will give us the chance to showcase what truly sets ORE apart in the truck community. Our goal is to continue evolving, engaging with clients, and offering unparalleled experiences in 2025 and for years to come.”
In its new venue, the ORE will introduce a major expansion in its layout and structure, designed to maximize attendee flow and increase engagement. The newly optimized layout will also accommodate new features and activations, bringing exciting opportunities for both exhibitors and attendees.
“The new venue will open up endless possibilities for growth and innovation, allowing ORE to build on its reputation as a premier event destination,” Feinsilver said. “This is a huge moment for the off-road truck and SUV community, and we’re thrilled to offer this exciting new chapter to our loyal exhibitors and attendees.”
For more information or to sign up as an exhibitor, see offroadexpo.com.
Collectively, Bonnier’s Moto & Outdoor Group reaches more than a million hunting and offroad enthusiasts annually through its on-site events and digital properties. In addition to the venue change for ORE, the group has aggressive growth plans across all of its core franchises:
Open Season Sportsman’s Expo
In 2025, Bonnier’s primary hunting franchise, the Open Season Sportsman’s Expo, will operate its 31st annual event in Columbus, Ohio and 39th annual event in Wisconsin Dells, Wis., as the company evaluates additional locations for expansion in 2026.
Street Machine Nationals
Car show enthusiasts know the Street Machine Nationals franchise as a cornerstone event with a strong legacy dating back to its launch in 1977. In 2025, Bonnier will operate events in Du Quoin, Ill. and St. Paul, Minn. Expansion is the target for this franchise, with more than a dozen locations already under consideration for the new year.
Sand Sports Super Show
Bonnier’s flagship event, the Sand Sports Super Show will once again attract thousands of side-by-side offroad vehicles and enthusiasts to Costa Mesa, Calif., with sights set on making this year’s show the largest ever.
About Bonnier
Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports and hunting. In its Motorsports & Outdoor group, Bonnier engages with more than a million outdoor enthusiasts annually through a nationwide series of experiential events, including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman’s Expo, Street Machine Nationals car shows, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network. As publisher of Marlin magazine, the industry’s No. 1 source since 1981, The Marlin Group operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas; Scrub Island Billfish Series; and the Bermuda Triple Crown. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.