The Marlin Group Announces Substantial Investments in Marlin Magazine
For Immediate Release
For inquiries, contact [email protected]
- New bimonthly publication schedule
- Special “bookazine” annual issue commemorating the best of big-game angling
- Heavier paper and wider format to showcase enhanced design
October 31, 2024 – WINTER PARK, FL – Bonnier LLC, publisher of Marlin magazine, has announced massive investments that will further strengthen Marlin’s position of leadership within the big-game fishing industry. Collectively, the investments will represent the most substantial enhancements to the magazine since its launch in 1982.
Beginning in January 2025, Marlin will feature a new publishing schedule that will include six bimonthly issues plus a seventh “bookazine” special issue in late 2025 commemorating the best of big-game angling. Every issue of Marlin will feature heavier cover stock and improved interior paper, as well as a wider trim size to showcase enhancements in editorial and design.
“Print remains a vibrant component of our audience strategy,” said David Ritchie, Marlin Group CEO. “In 2025, we’re improving everything about the magazine. Readers will feel the difference in the paper quality, and they’ll see the design enhancements that come with our wider trim size. With a consistent bimonthly schedule, our readers and clients can look forward to their issues with anticipation, enhancing the overall reading experience.”
“What these investments really reflect is a shift in mindset,” said Jack Vitek, Editor-in-Chief. “Marlin is not just a magazine that people subscribe to. It is the journal for a close-knit community of like-minded anglers, and our product needs to reflect that. Each issue needs to be a collectible keepsake that is showcased on every salon table. Everything we have in store for 2025 is borne out of that line of thinking.”
The commitment to reader experience extends beyond print. A new publishing schedule has also been developed to drive increased engagement and retention across all of the group’s digital channels, most notably email, where caps on send volume will ensure Marlin Group emails stand out in the in-box.
“For more than 40 years, Marlin has been at the center of all things big-game fishing, and the investments we’re making in 2025 reflect our continuing commitment to this passionate community,” Ritchie said.
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network, closely engaged with more than one million boat owners, anglers, captains and mates annually. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core operating unit of the US-based outdoor adventure company Bonnier LLC. Learn more at marlinmag.com and bonniercorp.com.
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- Published in Marlin
2024 Bermuda Triple Crown Shatters Records
- +300 blue marlin caught and released
- 1,268-pound blue marlin, world’s largest of 2024
- +$4 million in prize money awarded
- +5 million in social media reach
For Immediate Release
For inquiries, contact [email protected]
July 31, 2024 – WINTER PARK, FL – Bermuda showcased its wonders during the 2024 Bermuda Triple Crown Billfish Championship, producing a truly world-class experience highlighted by historic catches, record payouts, and an electric tournament atmosphere. Good weather, great fishing and a new suite of optional jackpots introduced for 2024 all contributed to the record results.
A fleet of 52 boats from the U.S. and Bermuda competed with a record of $4,127,250 in prize money awarded across the three-tournament series. Participating anglers caught 353 billfish during the championship’s nine days of fishing, including 310 blue marlin and 39 white marlin. Nine blue marlin were weighed during the series, the largest being a massive 1,268-pound fish that took the big-game fishing world by storm.
“We knew early in the spring that we had something special happening with this year’s series,” said David Ritchie, CEO of The Marlin Group, operator of the Bermuda Triple Crown. “Interest in our new jackpot structure was through the roof, the marinas were all reporting record bookings, and sponsor support had never been stronger. That monster fish was the cherry on top.”
The 1,268-pounder – the third largest in Bermuda history and largest marlin caught anywhere in the world thus far in 2024 – helped generate global interest in the Bermuda Triple Crown, as evidenced by the series’ organic social media reach of more than 5 million in the month of July.
For decades, some of the finest sport-fishing teams in the world have traveled to Bermuda each July in pursuit of world-class fishing and to compete in the prestigious Bermuda Triple Crown Billfish Championship. The three legs of the Bermuda Triple Crown comprise the Bermuda Billfish Blast, the Bermuda Big Game Classic, and the Sea Horse Anglers Club Billfish Tournament. The champion of the Bermuda Triple Crown is determined by the highest overall combined points of all three tournaments.
Led by Capt. Sean Dooley, Viking Yachts’ new demonstrator vessel, the Viking 82, won this year’s championship through consistent performance across all three legs. The team released 15 blue marlin and one white marlin, and weighed a 622-pound blue marlin, to accumulate 8,222 total points. The Viking 82 team headed home with combined winnings of $616,129 from their success throughout the series.
The 62-foot Spencer, Fender Bender, led by Capt. Colin Oxnard, finished in second place. Their releases of 15 blue marlin and one white marlin earned them top boat in the Bermuda Billfish Blast, and their second-place finish in the overall series brought their total series payout to $621,188. Sea Striker, a 61-foot Jarrett Bay with Capt. Pete Zook at the helm, took third place in the series and received $505,218 in combined winnings, releasing 14 blue marlin and one white marlin over the three legs.
Thanks to its 1,268-pounder, a local charter boat, the UnWined, claimed top blue marlin of the series, taking home a check for $482,240.
“I will never forget the 2024 Bermuda Triple Crown,” said Tournament Director, Jennifer Dudas. “Between the impressive fleet, that huge grander, massive payouts, incredible fishing, and the sportsmanship and camaraderie displayed by the teams, it was truly special.”
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network reaching more than one million captains, anglers, mates and boat owners annually across a variety of touchpoints. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of the US-based outdoor adventure company Bonnier LLC.Learn more at marlinmag.com and bonniercorp.com.
Sample Bermuda Triple Crown Imagery | Credit: Michelle Gaylord / Out Your Front Door
For high-resolution images, email [email protected]
- Published in Marlin
Jack Vitek joins The Marlin Group as new Editor-in-Chief
For Immediate Release
For inquiries, contact [email protected]
June 10, 2024 – WINTER PARK, FL – The Marlin Group, the world’s largest big-game fishing network, completes a senior management makeover nearly six months in the making with the appointment of Jack Vitek as its new Editor-in-Chief. Vitek joins Marlin after nearly 15 years of service to the International Game Fish Association (IGFA), most recently as its Marketing Director.
“When we set out to find a new Editor-in-Chief who could help us elevate our content strategy across all Marlin Group activities, we were looking for someone who checked three boxes,” said David Ritchie, Marlin Group CEO. “First, we needed someone who has time in the cockpit and understands the big-game fishing industry. Second, we were looking for someone who had experience in the publishing of print and digital content. Finally, and perhaps most importantly, we needed a good cultural fit for the team, someone who could represent Marlin out on the docks or at a boat show. That’s a tall order, but we found that and more in Jack Vitek.”
In taking on the new role with Marlin, Vitek will be charged with developing and executing a content strategy that fully integrates all four Marlin Group pillars – media, tournaments, expeditions and advocacy.
“Jack’s personal enthusiasm for big-game fishing, combined with his long experience at the IGFA, gives him a strong foundation to help us better leverage our tournaments and expeditions as content factories,” Ritchie said. “And given his wide-ranging efforts to promote the conservation of game fish, he will play a key role in helping us build out Marlin’s advocacy platform.”
At the IGFA, Vitek was responsible for all of the association’s media activities, corporate partnerships, tournaments, and world records, leveraging content to promote the association’s membership while also advocating for responsible stewardship of all pelagic species.
“For more than 40 years, Marlin has been the definitive voice of big-game angling and synonymous with excellence,” Vitek said. “I’m honored, humbled and excited to join the talented team at the Marlin Group, where we will work to raise the bar on Marlin’s tradition of excellence as we promote the lifestyle, culture and passion of big-game angling.”
The hiring of Vitek, effective July 1, follows new appointments for all senior management positions within the group, starting with Natasha Lloyd to Publisher & Vice President in January of 2024. Other recent appointments include Dave Morel as Sales Director, Jennifer Dudas as Tournament Director, Capt. Jen Copeland as Expeditions Director, and Andrea Winters as Marketing Director.
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network reaching more than one million captains, anglers, mates and boat owners annually across a variety of touchpoints. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of the US-based outdoor adventure company Bonnier LLC.Learn more at marlinmag.com and bonniercorp.com.
- Published in Marlin
The Marlin Group Enhances Leadership Team
- Andrea Winters joins as Marketing Director
- Search underway for Editor-in-Chief
For Immediate Release
For inquiries, contact [email protected]
May 21, 2024 – WINTER PARK, FL – The Marlin Group, the world’s largest big-game fishing network, is enhancing its leadership team in pursuit of ambitious growth plans across all activities.
Andrea Winters, a seasoned marketing professional from Newport, North Carolina, joins The Marlin Group team as Marketing Director, reporting to Natasha Lloyd, Publisher and Vice President of Sales.
Winters comes to The Marlin Group with a portfolio full of related experience, having led marketing and social media campaigns for Gregory Poole Marine since 2019. Prior to that, she worked as a freelance marketing and social media specialist in support of Cat Marine, Winter Custom Yachts, the Big Rock Blue Marlin Tournament and other marine clients.
“Working in the sportfishing industry has never been a job for me,” said Winters. “It is a lifestyle and a life-long passion that chose me well before I chose it. I grew up immersed in this sport, and around people and vessels that sparked many dreams. Those dreams are now coming true as I join the Marlin team.”
Lloyd and Marlin Group CEO, David Ritchie, hand-selected Winters from a crowded field of applicants, based on the ideal mix of strategic and operational skills she brings to the table.
“With both a corporate and freelance background in the big-game fishing industry, Andrea is a home run for The Marlin Group,” Lloyd said. “She knows how the business works, she knows how to speak to anglers and boat owners in an authentic way, and she has a brain full of great ideas to help us and our clients elevate our brands. I am excited to watch her succeed in her position in the coming months and years.”
Meanwhile, The Marlin Group is also seeking a new Editor-in-Chief who can lead a multichannel content strategy across all group franchises and activities.
“We’ve traditionally viewed content through the lens of the magazine first and foremost,” said Ritchie. “Going forward we’re seeking a content strategist who can help us develop a more integrated approach across all Marlin Group platforms. Tournaments and Expeditions are incredible content factories, and we’re in search of someone who can help leverage those opportunities, especially across our digital channels.”
Ritchie, who was editor of Marlin early in his career, will serve as interim EIC during the search.
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network reaching more than one million captains, anglers, mates and boat owners annually across a variety of touchpoints. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of the US-based outdoor adventure company Bonnier LLC.Learn more at marlinmag.com and bonniercorp.com.
- Published in Marlin
The Marlin Group Expands as the World’s Largest Big-Game Fishing Network
- David Ritchie takes the helm as Group CEO
- Expansion in Media, Tournaments, Expeditions and Advocacy
- Natasha Lloyd named VP Sales; Dave Morel joins as Sales Director;
- Capt. Jen Copeland named Marlin Expeditions Director
- marlinmag.com becomes digital hub for all activities
For Immediate Release
For inquiries, contact
[email protected]
February 14, 2024 – WINTER PARK, FL – Bonnier LLC, publisher of Marlin magazine, has announced organizational changes and investments that will significantly expand Marlin’s global footprint within the big-game fishing community.
Leading this expansion is David Ritchie, The Marlin Group CEO and former Marlin editor-in-chief.
“David Ritchie is the ideal person to lead The Marlin Group,” said Jens Mueffelmann, Executive Chairman of Bonnier LLC. “He has been connected to Marlin for more than 35 years—as its editor-in-chief, as a client, and in a variety of C-suite positions, helping to foster its success. He has fished our tournaments, has attended our expeditions and knows our clients. I have utmost confidence in his stewardship of the group.”
“To say that Marlin is close to my heart does not adequately capture the affection that I have for this brand,” Ritchie said. “To once again apply full focus to building on the Marlin Group’s already dominant position in the marketplace is incredibly gratifying and energizing. I am really proud of the team we’ve assembled, and have high confidence in our growth plans.”
Anchoring that team is Natasha Lloyd, recently appointed as Vice President, Sales.
“In her role as Publisher, Natasha has been the champion for Marlin for 27 years,” said Ritchie. “No one has their finger on the pulse of the offshore fishing industry like she does, and I’m thrilled Natasha will continue to drive expansion across all Marlin Group activities in her new role.”
Ritchie also recruited industry veteran Dave Morel to join The Marlin Group as Sales Director. Morel brings with him decades of experience as a sales executive within the marine category, having held leadership positions at boat dealerships, ad agencies, boat and engine manufacturers and several leading marine publications.
“Dave Morel joining the team is a huge development,” said Ritchie. “He is a pro, is well-respected by everyone in the industry, and was able to hit the ground running on Day One. I cannot imagine anyone better suited to help drive Marlin’s growth plans.”
Collectively, The Marlin Group—incorporating print and digital media, international fishing tournaments and global expeditions—reaches a half million boat owners, anglers, captains and mates annually.
Marlinmag.com has been relaunched to showcase all group initiatives under one umbrella. On this new site, users will find robust coverage of the big-game fishing boats, gear and destinations, along with updates on key issues impacting offshore fishing and the marine industry. The site will also serve as the key hub for Marlin Tournaments and Expeditions, where participants can register for upcoming events or gain access to live coverage of events in progress.
In 2024, The Marlin Group has aggressive growth plans across four core areas of focus:
Marlin Media
Marlin magazine, the big-game fishing authority for more than 40 years, will benefit in 2024 from enhancements in editorial, design and production values, ensuring that each issue is truly collectible. Digitally, focus will be applied to grow both digital audience and digital products. Sam White, an industry veteran with extensive experience in both media and tournaments, will continue to support growth initiatives as Editor-in-Chief.
Marlin Tournaments
The Marlin Group operates the Offshore World Championship in Costa Rica, the Bermuda Triple Crown, the Scrub Island Billfish Series in the British Virgin Islands, and the Los Cabos Billfish Tournament in Cabo San Lucas, Mexico. In 2024, Tournament Director Jennifer Dudas will focus on introducing further enhancements to these prestigious events while also expanding the group’s footprint in international tournaments.
Marlin Expeditions
The Marlin Group regularly hosts anglers on Marlin Expeditions across the globe, with stops in Costa Rica, Guatemala, Panama, Australia and other billfishing hotspots. In 2024, additional expeditions for both individual anglers and corporate partners will be added, providing increased access to the world’s best fishing grounds, set against a backdrop of skill development. Leading this expansion is Capt. Jen Copeland, recently appointed Director, Marlin Expeditions. Copeland is uniquely qualified for this position, given her two decades of experience as a professional sportfishing captain as well as previously serving as senior editor of Marlin magazine and lead instructor for Marlin Expeditions.
Marlin Advocacy
Marlin has a long history of advocacy for the conservation of billfish and other pelagic species. This year, The Marlin Group will become even more active in the campaign to conserve the fishery and industry, with innovative marketing programs that align corporate support with worthy educational, research and advocacy causes. Franki Krock, Marketing Director, will play a key role in developing these advocacy programs and partnerships.
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of Bonnier LLC, an outdoor-adventure company that fuels passion for fishing, motorsports and hunting.
Learn more at marlinmag.com and bonniercorp.com.
- Published in Marlin
Reel Cast Wins the 24th Annual Los Cabos Billfish Tournament
Cabo San Lucas, Mexico – The participants in this year’s Los Cabos Billfish Tournament enjoyed perfect weather and a great bite at the tip of Mexico’s Baja Peninsula, where the Pacific Ocean meets the Sea of Cortez. The fleet of 53 teams caught and video-verified 138 billfish, including 91 striped marlin, 26 blue marlin, 19 sailfish and two black marlin. A total of $862,350 in cash was awarded. Team Reel Cast, a 48-foot Cabo with Capt. Zach Morrow, mate Hiram Ruelas and teammates Bill Pino, Doug Berg and Javier Ruelas earned 1,225 points from one weighed 500-pound blue marlin caught by Bill Pino, one blue marlin, five striped marlin and two sailfish—all released—to win the 2022 Los Cabos Billfish Tournament. The team’s blue marlin, caught on the second day, earned all levels of the Daily Marlin Jackpots and first place in the Largest Marlin Jackpots, a total of $354,000. They also took home an invitation to compete in the 2023 Costa Offshore World Championship.
Team El Suertudo, an 80-foot Weaver with Capt. Greg Distefano, mate Oswaldo Ortega and teammates Guy Yocom, Scotty Walker, Jeff Richardson, Bruce McDonald, Alan Ortega and Alfonso Ortega scored 1,000 points from two blue marlin and 16 striped marlin releases to place second in the tournament. El Suertudo picked up a Daily Release Jackpot and First Place Overall Release Points Jackpot, earning a total of $94,800. Team Salty K, fishing aboard a 78-foot Garlington and led by Capt. Keith Hilton, mate Ryan Thurner and teammates Harry Okuda, Bryan Zulka, Antonio Colorado and Ed Noonan scored 925 points from three blue marlin and one striped marlin release to place third in the tournament. Salty K added a second-place Overall Release Points Jackpot to win a total of $48,900.Team La Chingona, a 46-foot Viking with Capt. Antonio Bojorquez, mate Luis Gonzales and teammates Milinda Smith, Richard Bradbury Jr., Jeff Zimmerman, Kirk Russell, Sergio Aviles Cota and Marcos Aviles Cota started the tournament in a big way weighing a 349-black marlin caught by Cota to win the Day One Daily Marlin Jackpots and third-place Overall Marlin Jackpots, winning a nice check for $189,810. Team Stella June, a 46-foot Jarrett Bay with Capt. Evan Salvay, mate Darian Silva and teammates Ivan Van Ortwick, Jakob Gonterman, Jazz Moorhead, Hugo Pino and Paco Ruis landed a 389-pound black marlin on the second day, caught by Moorhead. The team earned second-place Overall Marlin Jackpots of $80,190.
The Los Cabos Billfish Tournament is just one of the big-game tournaments in the Bonnier portfolio, which also includes the Bermuda Triple Crown, Scrub Island Invitational and Costa Offshore World Championship.
About Bonnier: Bonnier is an outdoor adventure company that fuels passion for fishing, boating, sailing, motorsports, hunting and travel. Bonnier has the nation’s leading portfolio of experiential events and iconic media brands in the marine category and an extensive series of nationwide motorsports and hunting events. Bonnier is the publisher of Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World and Sailing World, produces the award-winning TV series SFTV, and hosts world-class fishing tournaments, sailing regattas and educational events across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.
Marlin Celebrates 40th Anniversary
In April 1982, the inaugural issue of Marlin was published, dedicated to the idea of “establishing in the eyes of the world that billfishing is the greatest sport in the world today.” Four decades later, the “magazine for the billfisherman” is celebrating its 40th anniversary.
Marlin was launched in the spring of 1982 by Bill McLellan and Lee Stevens. The publication aimed to be a prestigious voice within the global offshore fishing community. By any measure, it has achieved that status. Today, Marlin is part of Bonnier Corp’s extensive fishing media and event portfolio which includes Salt Water Sportsman, Sport Fishing, Offshore World, Salt Water Sportsman Seminar Series, Offshore World Championship, Bermuda Triple Crown, Los Cabos Billfish Tournament, and Scrub Island Invitational. Forty years later, Marlin continues to provide the same high-quality content that offshore fishing enthusiasts have come to expect.
While it began as a quarterly, Marlin is now published seven times per year. It also has an educational component, Marlin University, an immersive, on-the-water classroom where world-class anglers teach the most exciting and cutting-edge techniques to catch billfish.
The brand will celebrate its anniversary throughout 2022, including a feature story about the magazine’s history in the February issue.
“I’m proud to continue the legacy of this brand with such a great history as we head into 2022 and beyond,” says editor-in-chief Sam White.
The magazine is not the only notable anniversary that Marlin is commemorating. Publisher Natasha Lloyd recently celebrated her 25th year with the brand.