New York, NY — Bonnier Corporation announced today a new Corporate Sales and Marketing Group to create and develop multi-platform advertising programs across the company's more than 40 media brands. Bonnier's Pete Michalsky, who has had executive roles at Time Inc., Wenner Media and Bauer Publishing, will be the group's vice president.

Nearly a year after its formation, Bonnier Corp. has established a sizable footprint in the U.S media landscape. The new group will tap the potential of Bonnier's 50 million-strong audience. Michalsky and the primary members of the group will be based at Bonnier's New York offices at 2 Park Ave.

"The Corporate Sales and Marketing Group will provide a single point of contact for advertisers who want to develop integrated programs that are competitive with the marketplace," says Terry Snow, CEO of Bonnier Corp. "Our brands resonate with consumers, and our plan is to make it easier for advertisers to connect with our print, online, broadcast and new-media audiences in a way that meets their objectives better and in the most efficient way possible."

Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.