New York, NY – Bonnier Corp.'s Parenting Group, publisher of Parenting and Babytalk magazines today announced a new subscriber rewards program – Parenting Privileges™.  A special benefit available exclusively to Parenting subscribers, the Parenting Privileges program earns families up to 20% in cash back rewards at leading online retailers including ToysRUs.com, Target.com, Diapers.com, BarnesandNoble.com and more.  The program was created in conjunction with Affinity Solutions, a leading developer of relationship marketing programs.

To participate, moms enter their subscriber numbers at www.parentingprivileges.com.  Once on the site, they can connect to over 100 online retailers in seven categories: Toys, Books & Gear; Home & Food; Entertainment & Electronics; Health & Beauty; Apparel & Accessories; Travel; and General Retailers.  Regardless of what they buy, subscribers can earn up to 20% or more in cash back rewards on every purchase.  Once they've accumulated at least $10 in cash back rewards, they will receive their total rewards in the form of a Visa® Prepaid Card mailed to their homes every 90 days.  The Visa Prepaid Card can be spent like cash, wherever Visa Debit Cards are accepted.  The program is free to all Parenting subscribers, and there's no limit to how much in cash back rewards they can earn. 

Examples of Parenting Privileges cash back rewards include:
• 28% cash back reward on movie tickets purchased at the AMC Theatres web site
• 6% cash back reward on all OldNavy.com purchases
• Up to 23% cash back reward on admission to Sea World Orlando
• 8% cash back reward on all Starbucks.com purchases
• 12% cash back reward on all Avon.com purchases
• 20% cash back reward on all Snapfish.com purchases

All subscribers who register for the Parenting Privileges program by July 15, 2008 will be automatically entered to win an all-expense-paid one-week luxury vacation to the Almond Beach Club Resort & Spa in St. James, Barbados.

"We created the Parenting Privileges program to give back to our readers and enhance the value of becoming a Parenting subscriber," said Greg Schumann, Group Publisher and Vice President of The Parenting Group.  "Everyone benefits – moms win by saving money on everyday purchases, our retail partners build loyalty with the millions of moms who receive Parenting each month, and our advertisers will gain valuable insight into the products and services that matter most to moms."

Developed and administered by Affinity Solutions, the Parenting Privileges program is one of the many strategic rewards programs it has developed for publishing companies.  Each relationship marketing program that Affinity Solutions implements is unique to its publishing partners, and ultimately drives stronger customer engagement and loyalty. 

"By combining rich content and images, informative articles and access to relevant products through our retail partners, the Parenting Privileges program enhances the experience of Parenting subscribers as they browse the site," said Jonathan Silver, CEO of Affinity Solutions.  "We are glad to partner with the Parenting Group in offering a truly meaningful rewards program."
 
About The Parenting Group
The Parenting Group delivers over 15 million mom impressions and 20 million consumer touchpoints every month to the valuable mom market.  Its two flagship brands are Parenting, the nation's premier magazine for moms, and the Babytalk portfolio, which includes the monthly Babytalk magazine and its siblings Babytalk First Months and Babytalk Mom-to-Be.  The Parenting Group's other extensions include: Parenting.com; MomConnection®, an online research tool; and a custom content unit.  The Parenting Group is a division of Bonnier Corporation.

About Bonnier Corp.
Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

About Affinity Solutions
Founded in 1998, Affinity Solutions is a relationship marketing firm based in New York City specializing in services that help clients drive purchase behavior and customer loyalty through partner-funded rewards programs and life stage/life event marketing.  Affinity provides a full range of consultative marketing services, including segmentation strategies, detailed analytics, acquisition/retention programs, and more. Its client base includes financial institutions, retailers, publishing companies, and insurance companies.  Further information on Affinity Solutions and its services can be found at: www.affinitysolutions.com