Santa Monica, CA — Bonnier Corp.'s Parenting Group has launched a new auto buying program powered by Zag and designed expressly for moms on Parenting.com, web portal for Parenting and Babytalk magazines, the two companies announced today.  The program uses Zag's exclusive technology platform and national dealer network, saving moms money and giving them a superior, hassle-free car buying experience. 

"Cars for Moms" is live now and is available at http://www.Parenting.com/cars.  The program connects shoppers with Zag-certified dealers offering upfront, no-haggle pricing guaranteed in writing – and guaranteed not to exceed the current market average.  The user-friendly "Cars for Moms" interface makes it easy to research new or used vehicles by providing detailed pricing, performance, technical and safety data on hundreds of models. The online platform also enables car buyers to seamlessly ascertain information on financing with new and used car purchases. 

"Our partnership with Zag enables us to give moms an easy-to-use tool that puts them in control of the car buying process," said Greg Schumann, Vice President and Group Publisher of the Parenting Group. "With 40 percent of families purchasing new cars specifically because of the birth of a new child, there's a tremendous need for a program that serves this market and empowers them with the resources they need to make an informed purchase – and we're thrilled to offer it exclusively to Parenting.com users." 

Zag operates a robust auto shopping, research and pricing technology platform that saves buyers money by concentrating group buying power, while providing a superior car buying experience by connecting buyers with select dealers that provide upfront discounted pricing and a no-hassle delivery process.  

"Our program harnesses group buying power to offer moms lower prices and a better experience," said Zag CEO Scott Painter.  "Moms already trust Parenting.com as a source of information and community for arguably the most important aspects of their lives – kids and motherhood.  This partnership transfers that trust and sense of community to what typically has been a frustrating shopping experience, and turns the tables.  We're giving moms the best auto shopping experience on the Web, bar none.  It's a place to research cars, connect with local dealers and get a guaranteed price upfront – finally transforming the car buying experience from dreaded and painstaking to enjoyable and easy."

To kick off the new auto buying program, Parenting.com has launched a "Messiest Car Contest", asking moms to submit pictures of their "messiest car moments." Prizes include a $500 gift card for gas, a gift certificate for car detailing, and a $200 gift certificate for spa treatments.  To enter the contest, log onto www.Parenting.com/cars.