New York, NY – Bonnier Corp. has named Howard Roth its vice president of eMedia. Roth joins the company in this newly created position from Ascend Media. There he reenergized Ascend's digital effort, launching 14 new sites and rebuilding16 additional sites within his first year.

At Ascend, Roth also increased traffic by more than 300 percent on existing sites, authored educational and training programs for editorial and sales staffs about how to be great in the online world, and boosted online sales by nearly 1,000 percent in his first 12 months.

"We're at a true turning point in the media business, and Howard is the perfect individual to migrate and enhance our current Web sites," says Dan Altman, COO of Bonnier Corp. "He will also focus on engaging with and fostering our audiences' passion and involvement, fulfilling our customer and audience commitments and supporting our products."

Prior to Ascend, Roth served as group publisher and head of new-product development at Primedia. Roth's past positions also include editorial director at Thomson Corp. and COO of Internet startup Commodity Network.

"The potential of the Bonnier brands is endless and I'm proud to be associated with the company. I was very impressed by CEO Terry Snow's vision, the quality of the operational teams, the high profile of the brands and the talent and passion of everyone I've met at Bonnier," said Roth. "Terry has worked to create a management team and structure very well suited to the challenges and opportunities of the next five and 10 years."

Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in the United States, and is the leading media company serving passionate, highly engaged audiences, with more than 40 special-interest magazines plus related multimedia projects and events.