New York, NY – Bonnier Corporation announces that Parenting, Popular Science, Field & Stream and Outdoor Life will be joining the ABC Rapid Report system beginning with their first issues of 2008.  

The ABC Rapid Report program allows publishers to voluntarily report their top-line circulation data on an issue-by-issue basis within weeks of the on-sale or non-paid distribution date, giving advertisers and advertising agencies timely access to up-to-date circulation data.

The Bonnier Corp. titles participating in Rapid Report include:
• Popular Science (January 2008)
• Parenting (February 2008)
• Field & Stream (February 2008)
• Outdoor Life (February 2008)

"In this ever-changing media landscape, it is imperative for magazines to respond to the industry's need for more frequent reporting of circulation data," said Terry Snow, CEO of Bonnier Corporation. "By committing our largest-circulation titles to participate in Rapid Report, we're providing our advertisers with the information they need to ensure that our titles are reaching the consumers they want."

ABC Rapid Report will include the following data and calculations as applicable:
• Subscriptions, paid and verified
• Total paid and verified subscriptions
• Single-copy sales
• Total paid and verified circulation
• Paid and verified rate base
• Average analyzed non-paid circulation
• Total paid, verified and analyzed non-paid circulation
• Amount and percent above or below rate base

Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.