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Parenting

As the nation's premier magazine for moms, Parenting magazine provides the mom-tested information and ideas moms need, plus the emotional support and affirmation they value.

Launched in 1987, Parenting has experienced record-breaking advertising and circulation growth, increasing its rate base 19 times over the past 20 years. Its award-winning editorial mix embraces all facets of moms' rich lives, recognizing that even the best nurturers need nurturing, too. In 2003, Parenting was awarded the industry's highest honor — a National Magazine Award for General Excellence in the 2 million-plus category — "the best of the biggest."

With a total average paid circulation of 2,150,000 and an audience of over 11 million, Parenting remains the cornerstone of the Parenting Group family, which includes the monthly Babytalk magazine and its siblings Babytalk Mom-to-Be and Babytalk First Months; Parenting.com; MomConnection®, an online research tool;  and a sampling and custom-publishing unit. Taken cumulatively, Parenting Group properties deliver over 20 million consumer touch points each month.



In The News
Parenting Group’s New Partnership “Cars for Moms”

Santa Monica, CA — Bonnier Corp.’s Parenting Group has launched a new auto buying program powered by Zag and designed expressly for moms on Parenting.com, web portal for Parenting and Babytalk magazines, the two companies announced today.
Parenting Privileges Subscriber Rewards Program Launched

New York, NY – Bonnier Corp.’s Parenting Group, publisher of Parenting and Babytalk magazines today announced a new subscriber rewards program – Parenting Privileges™.
Nancy Brooke Smith Named Creative Director of The Parenting Group

New York, NY – Bonnier Corp.’s Parenting Group announced today that Nancy Brooke Smith has been named creative director of The Parenting Group, where she will oversee art direction for Parenting, Babytalk and Parenting.com.


Key Personnel

Group Publisher: Greg Schumann

Editor-in-Chief: Susan Kane

Creative Director: Nancy Smith

Executive Editor: Lisa Bain

Deputy Editor: Elizabeth Shaw

Managing Editor: Dawn Roode